Blogging is a vital part of any online business. A way to engage with your audience and to convey a little bit of personality.
Too often we don’t get to meet our clients face to face, so how do they get to know you, what you’re about and your ethics and practices? It’s all about building the ‘Like, Know and Trust’ factor.
Writing a blog can be challenging. For some people it may come easily, the words flow and subject is not a problem. For others, it can be stressful and a task that gets put to the bottom of the pile, a task that can be thought of as unimportant and not a necessity to business.
When I first started my business, I had never written a blog post and the world of WordPress was alien to me. I didn’t have a clue what to write about, or if anyone would actually read my ramblings let alone find them interesting. However, I knew it was an important task that needed to be done to enable my audience to get to know me, so I put fingertips to keyboard and let my mind spill onto the text editor.
From writing these posts, I started to realise how much engagement could be created. The comments and feedback I received gave me a huge confidence boost in my writing and I started to believe that I could actually be good at it.
I began volunteering to write guest blog posts to expand and to give something back to others that had helped me so far on my VA journey. This I have to say, was one of the smartest subconscious marketing moves I have made, as my writing caught the attention of potential clients who then hired me to assist in their own blog writing requirements.
There’s so much you can do to help others with their blogging, from creating content, to uploading and formatting content they have provided themselves. Making a blog look visually appealing and even down to sharing it on their preferred social media platforms.
If I am writing content, I take the time to get to know my clients so that I can interpret their personality into their posts (after all the ‘Like, Know and Trust’ factor, needs to be the objective in their posts too). It has to suit them and their business individually to be able to attract their ideal client and for their ideal client to see the consistency in both their writing and marketing content and their face to face personality.
Have you ever thought about guest blogging yourself? I would love to feature some articles from others on my website, so please do get in touch if you’re interested. You never know who might be reading, and who may want to know more to build on the LKT Factor.
Until next time…