One of the hardest things that I found when starting up as a Virtual Assistant was identifying my niche and my target market. I know there are many others out there that feel the same and find the whole process a little confusing and sometimes off putting to actually get started in the VA world, or indeed in any business. All I can say is persevere and it will come to you.
My initial thoughts when I started up was that I wanted to appeal to small businesses and individuals. All I knew was that I wanted to help people that were on the same journey as me with a small enterprise that they wanted to grow. I wanted to be the one to help them progress and my thought process was, and still is… ‘your success is my success!’ I can only develop and grow my business from my clients. Therefore my interest in their business is not only to see them flourish, but to also help in the growth of mine. Therefore I was and still am, willing to invest my time and effort to start small with my clients and to create a long lasting business relationship that is mutually rewarding. The VA circle of life
I took out my notebook and started to write down the tasks that I actually enjoyed doing and realised that the majority of what I had written down involved content in either one way or another. Whether it was creating/writing content, formatting it, presenting it, scheduling, uploading it… you name it, it was all to do with content. The word rang true to me and it had a double meaning, it also means being in a state of peaceful happiness.
One word, two meanings describes what I do and how I strive to feel each day! How amazing is that?
I then started thinking about what type of business or individual that I wanted to work with. Who would I ‘fit’ well with? Personality matches are really important when it comes to building strong business relationships and looking to work with someone on a long term basis. Initially, I couldn’t get my head around the fact that choosing one particular target market would help me gain focus. I saw it that if I just focused on the one particular client, then I would be severing myself from a whole load of potential business. But that simply is not the case.
My ideal client smacked me in the face (not literally, but it felt like it because it sure was an awakening experience). Other Virtual Assistants! I would be a VA for VAs, everything in my mind slotted into place. I could work for people that already know the benefits of having a VA, that understand how the industry works, and that I could also learn from, invest my time in and help them to grow their own business! After all, we VAs are businesses too!
I still work with clients outside of the VA Circle too! Not just through sub contracting but also directly and I share the same passion and enthusiasm with them as I do my VA clients. However, what this discovery did for me was to help me firm up my direction. It gave me a sense of opportunity and helped me focus and channel how to take it. It made me identifiable as a VA for VAs. I knew in myself what I wanted to achieve from my business and since then I’ve not looked back.
In fact, it’s now starting to go full (VA) circle as I’m looking at working with my very own VA to support me in my business.
If you would like to find out more about how I can contribute to your content(ment), then I would love to hear from you. You can get in touch with me here, or alternatively visit my Facebook page to find out more.
Note: This article has been revisited from 2014